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In 2006, CBS placed laser imprints of its logo and logos for some of its shows on 35 million eggs with slogans like “Crack the case on CBS” (for the show CSI) and “Scramble to win on CBS” (The Amazing Race). 

New Zealand clothing store Suprette put indented plates on bus stop, mall, and park benches, so that when people sat down, the company’s advertising message “short shorts on sale” was imprinted on their thighs. 

A Salt Lake City woman sold ad space on her forehead for $10,000. Karolyne Smith now has a permanent GoldenPalace.com tattoo across her forehead. 

While unusual and creative ads placements can attract attention, online marketing campaigns are more targeted and, when properly managed, capable of tracking conversions and ROI. PPC Remarketing Ads are especially powerful for helping small businesses turn leads into conversions.

Until recently, most magazine publishers refused to place ads on a magazine’s cover. According to Adage.com, “The industry’s major players have until now almost entirely resisted pressure to sell cover ads... the real estate is thought of as the editor’s first and best statement to readers, one that should be presented without interference from an ad. The influential American Society of Magazine Editors also advises its members to avoid the practice.”

This month, Time and Sports Illustrated ran Verizon Wireless ads on the cover—not a cover wrap or a sticker, but an actual ad. Most readers probably missed it because it’s very tiny. 

Adage.com also reports that Time Inc., has pitched media buyers on ads that would run across the bottom of its magazines’ covers and is also shopping around a “native placement” ad for the table of contents. (The table of contents is usually considered off-limits to ads.)

Considering the rapid decline of print media advertising revenue, it’s pretty amazing that any part of a magazine is still off limits to advertisers. Especially when... 

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I get asked this question alot... "How do I add admins to my Facebook Business Page?" - so, it just made sense to go ahead and produce a video that quickly and easily shows you, step by step, how to do it.

According to a recent study by Bunnyfoot (a usability and user experience design firm), an estimated one-third of people who use Google Search don’t recognize the difference between a paid ad and an organic result. In other words, a significant number of people think the item at the top of the page is there because it’s the best match for their search query. 

After hundreds of tests over the past decade, the team at Bunnyfoot concluded that, “... it is very difficult to predict what customers’ knowledge or understanding is. When you do the tests, you are often humbled and surprised with how far off your assumptions are.” This is a good reminder that it’s unwise to assume you know what your customers are thinking.

Online marketing is a great and necessary investment, but so is your website. 

According to a study by Missouri University of Science and Technology, it takes users less than two-tenths of a second to form a first impression of a website. 

With so little time to make a good first impression, it’s important that your website:

• Has a crystal clear call to action.
• Is uncluttered and easy to navigate.
• Includes “real” images that genuinely represent your company (keep the stock images to a minimum).
• Is mobile-friendly.
• Provides useful information (i.e., load it up with quality content).

Make sure your website is a place where people want to spend time. And remember, the majority of first-time visitors to a website leave without completing a conversion. Click here to find out how PPC retargeting can bring people back to your website. 

Google, Facebook, Twitter and AOL have joined together to launch TrustInAds.org, with the mission to keep the user experience positive for everyone on the web and keep ads safe. 

From the TrustInAds website:

...There are scammers that try to “game the system” to find ways to exploit consumers by getting harmful and deceptive ads published on reputable websites. In many cases, these ads - on the surface - appear normal and harmless, but may surreptitiously redirect a person to webpages that can install malware to a computer or mobile devices, direct them to scam or phishing websites, or try to sell them counterfeit goods.

Any effort to thwart the bad actors on the internet helps the upstanding businesses that depend on leads from their PPC advertising campaigns. Click here for more information about TrustInAds.org.

In a 1995 Newsweek article, author and astronomer Clifford Stoll wrote:

We’re promised instant catalog shopping—just point and click for great deals...Stores will become obsolete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet—which there isn’t—the network is missing a most essential ingredient of capitalism: salespeople.

In the same 1995 Newsweek article, Stoll wrote, “The truth is, no online database will replace your daily newspaper.” Countless newspapers have since gone out of business and at the end of 2012, Newsweek went completely digital.

Stoll wasn’t the only one who was way off with his predictions about the internet.

In 2004, Bill Gates said, “spam will soon be a thing of the past.”

In 1995, Robert Metcalfe said the internet will “go spectacularly supernova and in 1996 catastrophically collapse.”

Read more predictions for the web on CNN.com.

Every March, millions of people fill out a NCAA tournament bracket (or two, or three...), join the office pool, watch the games and track who’s in and who’s out. Workplace productivity takes a big hit during the three weeks of March Madness.

Social media, where people go to get updates on games, celebrate wins and grumble about losses, is now a huge part of the phenomenon that is March Madness.

Twitter reported that during the championship game, there were more than two million Tweets around the world containing terms related to the telecast. And on Facebook, from early buzz and bracket building after Selection Sunday, through the Final Four and championship games, more than 15.3 million U.S. users posted, commented on or “liked” tournament-related content 46 million times.

Consumers are all over social media and every business should be there with them. It’s never too late to get started on a social media marketing campaign!

In March, Google made a number of changes to its search results layout. Jon Wiley, Lead Designer for Google Search, summarized the modifications in his Google+ post:

We’ve increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. We’ve also brought over our new ad labels from mobile, making the multi-device experience more consistent.

Previously, ads were placed over a shaded background and now, they are differentiated by a small yellow “Ad” button. People who cover industry news can’t seem to agree whether the new layout makes ads more obvious, or less obvious. Many believe the ads now blend in with organic search results and more people will click on them—an advantage, perhaps, for advertisers with well-structured PPC campaigns.

WhatsApp is a cross-platform mobile messaging app which allows users to exchange messages without having to pay for SMS. Last month, Facebook CEO Mark Zuckerberg announced an agreement to buy WhatsApp for $16 billion—$4 billion in cash and $12 billion in Facebook shares. Much like Instagram (another startup acquired by Facebook), WhatsApp will operate independently within Facebook.

In a February 19 Facebook post, Zuckerberg wrote: “I’m looking forward to what Facebook and WhatsApp can do together, and to developing great new mobile services that give people even more options for connecting.”

Privacy groups have filed a complaint with the Federal Trade Commission that reads (in part):

WhatsApp built a user base based on its commitment not to collect user data for advertising revenue. Acting in reliance on WhatsApp representations, Internet users provided detailed personal information to the company including private text to close friends. Facebook routinely makes use of user information for advertising purposes and has made clear that it intends to incorporate the data of WhatsApp users into the user profiling business model. The proposed acquisition will therefore violate WhatsApp users’ understanding of their exposure to online advertising.

Click here to read the entire complaint.