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Wednesday, November 19 2014
See What Google's Done Now

Great news for businesses that have more than just one location.

As explained by Search Engine Journal: "Google has made an up-date to AdWords location extensions that allows numerous locations to display in mobile search ads. When several business locations are nearby, users may see as much as three locations in an ad. The extensions can display the street address and distance from the user's current location. Users can click to call or get directions for each location."

Click on this link to read more about location extensions.

Posted by: Andrea Shepherd AT 01:13 pm   |  Permalink   |  Email
Tuesday, November 18 2014
Why Everyone's Speaking about Alex.

Imagine you're just going about your working day a cashier at Target and next thing you know, you're on The Ellen DeGeneres Show. You're widely recognized! Because of social media, all.

That's what happened to #alexfromtarget. The account of how Alex became famous illustrates the mind-blowing power of social media.

Every interaction and communication you have on Facebook, Twitter, Google+ and other social networking sites builds your business and your brand. You probably won't be a sensation like Alex, but you will be where consumers spend huge amounts of time and share huge amounts of content. The amount of information that is shared every day on Facebook is astounding! Facebook has more than one billion users and every 20 minutes, those users share one million links. Twitter is also remarkable in terms of marketing potential.

If you're not on social networking sites, or you're neglecting what you started, get it going today!

Posted by: Andrea Shepherd AT 01:01 pm   |  Permalink   |  Email
Saturday, November 15 2014
Google Penguin 3.0 Wrap-up

Penguin is the algorithm update that's crafted to champion Google in opposition to spam and other techniques that go against its webmaster guidelines.

The version that was released in October 2014, Penguin 3.0, is a global recharge that affected lower than one percent of English search queries.

As indicated by Search Engine Land, "The Penguin formula mainly considers a site's backlink profile ... It should demote sites with bad link profiles and help sites that were previously hit and then cleaned up their link profiles." Click here for more details about Penguin 3.0.

Posted by: Andrea Shepherd AT 02:44 pm   |  Permalink   |  Email
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