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Every new social media platform that comes along...Instagram, Google+, Ello...you name it... is invariably the next big thing—the one that’s going to take down Facebook. Hasn’t happened yet!

A Pew Research Center survey, conducted in September 2014, found that: 

• Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. 
• For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. 
• Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013. 
• 52% of online adults use multiple social media sites. Facebook acts as “home base”—it remains the most popular site for those who only use one, and has significant overlap with other platforms. 

It’s important to note that, according to the survey, “every other social media platform measured saw significant growth between 2013 and 2014.” Click here to read Social Media Update and then get to work on your social media campaigns. Call us if you need help. 

The sign on your business is in disrepair. Packages delivered to your business are blocking your doorway. What do you do? You repair the sign and you move the boxes. You make sure your business is easy to find.

The same care is required for your local online presence. You won’t rank well if you have conflicting information on any one of the thousands of sites where Google and other search engines gather local listings data. And, consumers are confused when they see discrepancies—they’re likely to go to a competitor whose listings are clean and consistent.

Give us a call and we’ll tell you more about local listings management.

Imagine you're just going about your working day a cashier at Target and next thing you know, you're on The Ellen DeGeneres Show. You're widely recognized! Because of social media, all.

That's what happened to #alexfromtarget. The account of how Alex became famous illustrates the mind-blowing power of social media.

Every interaction and communication you have on Facebook, Twitter, Google+ and other social networking sites builds your business and your brand. You probably won't be a sensation like Alex, but you will be where consumers spend huge amounts of time and share huge amounts of content. The amount of information that is shared every day on Facebook is astounding! Facebook has more than one billion users and every 20 minutes, those users share one million links. Twitter is also remarkable in terms of marketing potential.

If you're not on social networking sites, or you're neglecting what you started, get it going today!

Social media can be the perfect spot for small business owners to communicate with customers and attract the attention of prospective customers. Click here to read “Nine Small Business Social Media Success Stories.” 

Many small business owners have neither the time nor the inclination to become fluent in the language and etiquette of social media. Even those who do attempt to figure it all out will struggle to design, implement and fine-tune the campaign. 

Outsourcing is certainly a good option, but no one knows your company like you do. When you hire an individual or a firm to manage your social media, keep in mind that you’re an important part of the team—the one who ensures that social media interactions are authentic and represent the essence of your company. 

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Every March, millions of people fill out a NCAA tournament bracket (or two, or three...), join the office pool, watch the games and track who’s in and who’s out. Workplace productivity takes a big hit during the three weeks of March Madness.

Social media, where people go to get updates on games, celebrate wins and grumble about losses, is now a huge part of the phenomenon that is March Madness.

Twitter reported that during the championship game, there were more than two million Tweets around the world containing terms related to the telecast. And on Facebook, from early buzz and bracket building after Selection Sunday, through the Final Four and championship games, more than 15.3 million U.S. users posted, commented on or “liked” tournament-related content 46 million times.

Consumers are all over social media and every business should be there with them. It’s never too late to get started on a social media marketing campaign!