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Thursday, January 22 2015
Mobile Friendly Means...What?

Statcounter.com reports that mobile internet usage in the US grew by 73% in 2014, to reach 24.4% in August and mobile usage has overtaken desktop in several countries. Your website has to be user friendly, and in 2015, that means mobile friendly too. 

A website that is mobile friendly

  • Avoids software that is not common on mobile devices, like Flash 
  • Uses text that is readable without zooming 
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom 
  • Places links far enough apart so that the correct one can be easily tapped 

Additionally, Google recommends making it easy for users to directly connect with you by simply tapping a phone number (click to call). 

InsuranceWebDesigns offerss responsive mobile websites. Not an InsuranceWebDesigns client? Try out Easy Online Mobile!

Posted by: Andrea Shepherd AT 09:18 am   |  Permalink   |  Email
Tuesday, January 20 2015
Be the One in Ten

Amazingly, only one in ten marketers are considered “modern,” according to a recent study called “Why You Need to be a Modern Marketer: The Business Impact of Marketing Maturity in the Age of the Customer.” One key finding: Modern marketing delivers increases in sales and profitability. Marketers who win and retain customers in the digital age use technology and new processes to scale their reach and engagement while delivering measurable results to the business. 

Click here to read the report and find out where you fall on the “Marketing Maturity” scale—are you a Novice, Developing, Experienced, or a Modern Marketer?

Posted by: Andrea Shepherd AT 08:22 am   |  Permalink   |  Email
Thursday, January 15 2015
Google Ads on the Big Screen

The big news at the 2015 Consumer Electronics Show and posted on Google’s blog

This spring, Sony, Sharp and TP Vision, with its range of Philips TVs, will start shipping televisions powered by Android TV. These have all the goodness of Android TV built in so you won’t need to plug anything extra into your television. You can use a single remote to watch live TV channels and play games, movies or shows from Google Play and your apps. 

Where Google goes, advertising follows!

Posted by: Andrea Shepherd AT 02:12 pm   |  Permalink   |  Email
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