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Saturday, 07 July 2018

On this week’s Relationship Marketing Weekly, Relationship Marketing Expert Kody Bateman interviews Insurance professional Bret Weston!  Bret explains how he created a 90% referral based business and maintain a 95% retention over the past five years. It’s an amazing story that I know you’ll enjoy!

Posted by: Andrea Shepherd AT 06:43 am   |  Permalink   |  Email
Sunday, 01 July 2018

Insurance and financial service professional Mike Smith’s retention/persistency rate is 20% higher than the national average. 80% of his book of business has come from referrals. 100% of his Medicare business and 90% of his annuities business has come from, you guessed it, referrals. How does he do it? His answer will absolutely amaze you…

Posted by: Andrea Shepherd AT 10:37 am   |  Permalink   |  Email
Wednesday, 20 June 2018

In the absence of personal recommendations, looking for an insurance broker is often as simple as typing a few words to a smartphone. Submit a succinct query into Google and you have an electronic rolodex of agencies to choose from. However, with all these possibilities, how are prospects supposed to choose one over another? That's where online reviews come in -- providing consumers with feedback to help them narrow down their options.

Posted by: Andrea Shepherd AT 08:02 am   |  Permalink   |  Email
Wednesday, 13 June 2018

It's perhaps maybe not that long ago that using an insurance web site was considered to be a cost of doing business, however, perhaps not fundamentally a means to create leads.

Today though, with the new generation of consumers and even a huge block of "traditional" consumers who consider themselves to be "with the times" in terms of doing business online, you must have an active, current, web presence that doesn't just sit there, it must add value. Brochure websites are really a thing of the past.

Posted by: Andrea Shepherd AT 09:33 am   |  Permalink   |  Email

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