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A study of over 100 million emails found that “Transactional Emails” (those sent to one person as a result of an action triggered by that person) have a click rate that is 42% higher than their newsletter counterparts. Click here to read 5 Things We Learned Analyzing 100 Million+ Emails.

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States (source: eMarketer).

Email marketing (newsletters, nurture campaigns, the occasional notifications about products, services, promotions, etc.) keeps your business on the minds of your customers and generates leads and sales. Nurture campaigns can be set up to send automatically, but it’s important to audit your content and make sure it’s up-to-date.

According to a recent report from Mailjet, personalization is a big factor in improving email open rate and engagement, but only about 17% of U.S. marketers personalize email messages. Tailor your emails to customers based on information they’ve provided and their purchasing behavior and you’ll set yourself apart from other businesses that don’t take the time to personalize their emails.

Click here to read more about the strong ROI of email marketing.

 
 Facebook is still the social media site of choice, but Twitter and LinkedIn are gaining speed. 

 Facebook is under the gun to demonstrate value to marketers and advertisers. Lately the social giant has been pushing its various marketing capabilities, including Facebook permissions.

First, we'll start off with the basics. What is an auto responder? 
This short video explains what they are and how they work. 

 According to the Direct Marketing Association, the average ROI for email marketing investment is $40.56 for every dollar invested. 

 Consumers are turning to the internet in droves for shopping, learning, playing, and most importantly (for you anyway) is that they are also looking for insurance. What can you do today to help raise the visibility of your agency's website?