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Wednesday, June 08 2011

Consumers are turning to the internet in droves for shopping, learning, playing, and most importantly (for you anyway) is that they are also looking for insurance. What can you do today to help raise the visibility of your agency's website?

Here are some ideas that you can implement today:

Your Insurance Web Designs Website Control Panel Has ALL of These Features Ready For You!

Insurance Website Tool #1: Blog

Your website already has blogging capabilities, all you need to do is login to your control panel and unleash the potential of your insurance blog. What is a blog? A blog is basically a journal that is available on the web. Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently.

You can really go a few ways with your online insurance blog:

  1. Write insurance specific articles that are packed with GREAT information. Some sample topics might include: How to buy auto insurance, how much coverage do I need, should I purchase an umbrella policy, how to save money when buying insurance, etc..
  2. Keep it on the light side. Post funny stories about insurance claims, new insurance agent mishaps, etc..
  3. Why not a combination of the two? Keep your readers interested and entertained!

Insurance Website Tool #2: Autoresponders/Drip Marketing

Login to your website control panel and make use of that handy autoresponder feature. What is an autoresponder? Quite simply, it’s a piece of software that enables you to send emails to people automatically. This doesn't mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals. You can use an autoresponder to essentially send emails out to your prospect list, even when you’re not at a computer. What you do is you create, lets say, a seven part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails one time and then anyone joining that list will automatically be sent those emails for the next seven days.

Insurance Website Tool #3: Give Your Prospects A Tour of Your Office

It's always nice when you can "put a face with a name." Take some digital still shots of your office and staff, upload them to your website and voila! You have instantly provided your website visitor/prospect with a glimpse of who you are, your office & staff's professionalism and have given them a sense of familiarity with your operations.

Insurance Website Tool #4: Polls

Engage and connect with your visitors. With polls, you can find out if your website is providing the type of services your visitors are looking for; what type of insurance they are shopping for; how they were referred to your website, etc..

Polls are easy to set up and use with your insurance web designs website. Just login to your control panel, click on the add page button, click on the "poll" option and then insert the questions you want your poll to ask. It's that easy.

Insurance Website Tool #5: Guest Book

Simple as the click of a button. Add a guest book to your website and allow your visitors to instantly gain feedback from your clients and prospects alike. The messages left in your guest book can be very revealing and even help you gain insight to your visitors wants and/or needs where your website is concerned.

Posted by: Andrea Shepherd AT 05:54 pm   |  Permalink   |  Email