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A study of over 100 million emails found that “Transactional Emails” (those sent to one person as a result of an action triggered by that person) have a click rate that is 42% higher than their newsletter counterparts. Click here to read 5 Things We Learned Analyzing 100 Million+ Emails.

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States (source: eMarketer).