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Wednesday, October 17 2012

According to the Direct Marketing Association, the average ROI for email marketing investment is $40.56 for every dollar invested. Email marketing is still the most cost-effective form of digital marketing. While email may not be as trendy as Facebook, Twitter and other online social communities, it remains large and in charge with 3 times as many email accounts as Twitter & Facebook accounts combined. Not only do many people use email, but they use email often. So very often. 72% of people check their email 6 or more times per day! 
How can you effectively market to all of this frantic email-checking? Follow email marketing best practices: 
  • Organize your prospects and customers into segmented lists
  • Nurture customers and prospects with useful, relevant, and targeted content
  • Create multi-day auto-responders that tell a story. Make each one count!
  • Use aesthetically pleasing templates
  • Write catchy and concise subject lines
  • Offer an easy option to unsubscribe
  • Measure results, adapt and change
Do not miss an opportunity to effortlessly nurture your prospects and customers and earn more. 
Posted by: admin AT 11:15 am   |  Permalink   |  Email