BlogSaturday, January 30 2016
Facebook has been quite impressive so far with launching new updates. Now, they have rolled out some new features to business pages yet again and perhaps, you have already started using them. Your response time is central to the quality of your customer service Earlier, Facebook had set a high standard for the feature by adding the “Very responsive to messages” indicator only to Pages where 90% of messages were responded to within five minutes. Facebook has now taken the responsiveness of pages into a new level by segmenting them as “within minutes”, “within an hour”, “within hours” or “within a day”. The page Admin can keep it as auto or set any of the above time frames to show on their page. Redesigned inbox tells businesses more about their customers to better serve them This feature has already been rolled out globally. The new Page inbox not only have the stunning look but also have many improved qualities. It made easy for the Page admins to manage interactions with the Fans. While messaging a fan, the new inbox would display past interactions the user had with the page and more information about the user like DOB/City/Job will be displayed on the right side. Even Admins can add tags to categorize conversations. Wednesday, January 20 2016
A key metric for almost any business is conversions. Many AdWords advertisers are already measuring their website conversions, using either AdWords Conversion Tracking or imported Google Analytics Ecommerce transactions. Measuring actual conversions is ideal, because it allows you to optimize your bids, your ads and your website with a clear goal in mind. However, hundreds of thousands of small and medium businesses aren't measuring their website conversions today. Some businesses may not have a way for users to convert on their website and others may not have the time or the technical ability to implement conversion tracking. The Google Analytics team is committed to helping such users use their data to drive better marketing and advertising performance. So, for businesses that don’t measure conversions in AdWords today, Google has created an easy-to-use solution: Smart Goals. Smart Goals help you identify the highest-quality visits to your website and optimize for those visits in AdWords. Activate Smart Goals in Google Analytics Import Smart Goals into AdWords Optimizing for Smart Goals in AdWords Smart Goals will be rolling out over the next few weeks. To be eligible for Smart Goals, your Google Analytics property must be linked to your AdWords account. Note that your Google Analytics view must receive at least 1,000 clicks from AdWords over a 30-day period to ensure the validity of your data. Monday, January 18 2016
Yahoo search is going to add new features for mobile users & will also roll out a search algorithm update. Yahoo mobile users will witness the following changes this year. Integration of Twitter Brand new image search Improved search experience AMP compatibility It's good that Yahoo finally launched some updates, but we don’t understand why many of their updates are celebrity focused. Maybe their brilliant CEO has some mind blowing future plans, but as of now.... the updates are not interesting and useful. But still, it's very big and pleasing news for Yahoo mobile users (if there are any). Friday, January 15 2016
2015 brought some of the biggest changes and updates in digital marketing. Be it the launch of mobile friendly algorithm, several Phantom Quality updates, 28th Panda Update in July, death of Google Plus, Google as a subsidiary of Alphabet or the RankBrain, 2015 was jaw dropping from every aspect. As predicted, Mobile remained the focal area of Google in every facet. Not only has Google declared that a mobile optimized website is essential to rank higher, but it also launched AMP (Accelerated Mobile Pages) which took their mobile obsession one step further. Overall we can say that 2016 is shaping up as a year of immense opportunity for website owners. But before we step into the future let’s have a look at what we got right & where we went wrong in 2015. RECAP OF 2015 1. Google and HTTPS 2. Facebook Modification 3. Wearables Becoming Popular 4. SEO Code of Ethics 5. Mobile-Optimized Content 6. Google Algorithmic Updates NOW LET'S LOOK AT WHAT DOES 2016 HAVE IN STORE 1. Structured Data will become a Ranking Factor In case you are thinking what type of Structured Data will be good, you can go with JSON-LD, as Google is really fond of it. 2. 2016 will bring more updates to Local Search Google will continue to push home services ads & move SMBs to a pay-to-play model. Be ready to witness more of this kind of ads. 3. Increased focus on User Experience 4. Improvement in the digital assistant space & wearables Also, we can expect to see a lot of wearable gadgets in 2016. Thus, we recommend you should at-least be aware of wearable SEO, so when needed you can employ and reap the benefits of being aware and prepared. Beacons will become more popular overtime and they will make it easy for you to connect with your existing customers. Also, you can expect new players such as Yext & their Xone beacons to enlarge nationally, as a medium to track offline customers online & then target them with re-marketing ads. 5. Virtual Reality Monetization It is estimated that the VR revenues will go up to 1 billion dollars in the coming year and will escalate to 4.4 billion dollars by 2019. So the company which will provide the best VR gear will reign supreme and will get to have the biggest piece of the 1 billion dollar cake. 6. The downfall of Yahoo Many investors are now losing patience and blaming Marissa Mayer for not having a clear vision. Many experts are predicting that Yahoo may sell their assets to AT&T while some are claiming that Google will be the best bet. 7. Google will roll out major algorithms which will make site audit tougher Till 2015, it was a bit easy to identify the issues which got you penalized, but since Google's expectations from a website are growing, they are making more complex algorithms. So for SEOs it will be tough to identify the exact cause of penalty in 2016. If you are an SEO expert, it's better to understand how to correctly audit a site & surface all website issues. Final Takeaway Your actions, predictions, and preparations will decide whether this year will be great or worse for you. We recommend that you gather as much information as you can and closely monitor any updates thathave the potential to influence the digital marketing space. That way you can achieve your goals in 2016. Tuesday, January 12 2016
Tuesday, January 12 2016
Google’s Accelerated Mobile Pages (AMP) Project will roll out by February 2016. It means you have less than 20 days to prepare. So let’s have a quick look at what you should be doing: Wednesday, May 27 2015
The mobile-friendly update began on April 21st. Fourteen days later, Google announced that more Google searches now take place on mobile devices than on computers in 10 countries, including the US and Japan. Google Adwords has adapted over the years to be more accommodating to mobile search, and to help advertisers measure cross device conversions. This month, Google introduced several new products and innovations that allow you to “measure every moment that matters,” understand the full impact of your PPC campaigns and make better decisions for your business. Click here to read more. Thursday, May 21 2015
The impact of Google’s Mobile-Friendly Update, as measured by MozCast (a weather report showing turbulence in the Google algorithm—the hotter and stormier the weather, the more Google’s rankings changed) was, in the short-term, much smaller than expected. Though the impact of the mobile-friendly update may be less than apocalyptic, in a blog called “How Far Did the Sky Fall,” Dr. Peter Meyers, Moz Marketing Scientist, wrote: “Google’s push toward mobile-first design and their clear public stance on this issue strongly signal that mobile-friendly sites are going to have an advantage over time.” If your website is not mobile-friendly, we advise you to move very quickly in that direction! Sunday, May 17 2015
Sharing a link on Facebook mobile isn’t easy. It’s a clumsy process that sends Facebook users to Google, a competitor for mobile advertising dollars. Now, Facebook is testing an “Add a Link” button that, according to this article, “gives users fewer reasons to leave the Facebook app, reduces the clicks needed to share content and diminishes the chances that the user will end up at Google. Instead of the four or five steps that might be required to find, copy and paste a link in a post, users can now add links with a single tap. Facebook is betting that the easier it is to share links, the more links a user will open and post and the more the social network will know about that user’s interests.” Facebook’s objectives: 1. Take traffic from Google and 2. Learn more about users’ interests, which will help advertisers better target their campaigns. Let us know if you’d like more information about advertising on Facebook or other social media platforms. Tuesday, April 14 2015
Last month, we reported on the Google Mobile Friendly Algorithm Update that will begin this month. Many in the industry are calling this update “Mobilegeddon.” Sounds ominous! It is a fact that starting April 21st, Google will be expanding its use of mobile-friendliness as a ranking signal. In a recent study, 44% of Fortune 500 web sites failed the mobile-friendly test and are at risk of being penalized in search results when that update rolls out on April 21st. You can do better than those Fortune 500 companies! Take steps now to make sure your website is mobile friendly. Click here for Google’s guide on Mobile-Friendly Websites. |
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