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Sharing a link on Facebook mobile isn’t easy. It’s a clumsy process that sends Facebook users to Google, a competitor for mobile advertising dollars. 

Now, Facebook is testing an “Add a Link” button that, according to this article, “gives users fewer reasons to leave the Facebook app, reduces the clicks needed to share content and diminishes the chances that the user will end up at Google. Instead of the four or five steps that might be required to find, copy and paste a link in a post, users can now add links with a single tap. Facebook is betting that the easier it is to share links, the more links a user will open and post and the more the social network will know about that user’s interests.” 

Facebook’s objectives: 1. Take traffic from Google and 2. Learn more about users’ interests, which will help advertisers better target their campaigns. 

Let us know if you’d like more information about advertising on Facebook or other social media platforms.