BlogFriday, August 17 2012
 Digg has been repurposed for the needs of users in 2012. A Digg score is given to a website based on users’ Diggs, or votes for the content. Digg is also incorporating the number of Facebook likes and Tweets into their process for scoring webpages. The pages with the highest Digg scores will be featured most prominently on Digg.com. What does this mean for you? Digg scores may join the ranks of other prominent social signals that search engines take into account when ranking webpages. Only time will tell if Digg will truly become a force to be reckoned with, but we are paying close attention to the advancements Digg makes and will continue to keep you informed.
Friday, August 17 2012
 Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video. Making a creative and compelling video is a powerful way to market your business. After completing your finished product, how do you go about ensuring that YouTube browsers find your video? For starters, you'll need an enticing title that calls potential viewers to action. Take the time to do some keyword research. YouTube allows you to include 'descriptive tags'--You'll want to take advantage of the opportunity and include at least 10 keywords here. We'll also let you in on a well-kept secret about YouTube...Google transcribes YouTube videos and they use these transcriptions to rank your videos. Well that sounds convenient...except for the fact that they don't always get it right. If you want your video to rank well, transcribe it word for word.
YouTube also factors in social signals. Are people commenting on your video? Even better, are they submitting video responses? Are people tweeting, liking, mentioning your video on Google+? These social signals carry significant weight as well.
Did you know that you get even more points from YouTube by submitting good stuff often? Keep your YouTube channel relevant and consistent.
If this seems like an awful lot to execute, it is. Let us help you take your video from first-rate to first-rank.
Friday, August 17 2012
 Google is constantly updating its search algorithms. SEOMoz recently launched a metric and website, appropriately dubbed Mozcast, to track the frequency and level of changes. Search engine marketing is all about optimizing your website so that Google can find your content, think 'this is great stuff!' and put it on the first page for your prospects. Mozcast is a great tool for determining whether ranking changes you see are systemic or, happening only to you. In these 5-day and 30-day Mozcast reports, changes are portrayed in terms of the weather. A hot and stormy day means that Google is changing rankings!
If we notice your ranking is falling...and the Mozcast is Cool with Clear Skies, we’ll know that your campaign changes are not due to Google making changes, but rather, we need to pay close attention to your specific campaign to get you back on top, where you ought to be.
Thursday, July 26 2012
Please join us!
We are hosting a special (one-time only) "40 Ways to Grow Your Business" webinar focused on insurance, real estate and mortgage.
This coming Wednesday we're going to do a special one time only "40 Ways to Grow Your Business" webinar.
The focus of this entire webinar will be on the insurance, real estate, and mortgage industries.
This one time only webinar is on Wednesday August 1st, at:9 PM Eastern / 8 PM Central / 7 PM Mountain / 6 PM Pacific.We will have a special guest who will be sharing with us tons of ideas about how to use greeting cards and gifts to grow a real estate (or mortgage and
insurance) business.
Sign up to attend the webinar here: http://www.40waystousecards.com/realestate/insweb Friday, July 20 2012
Google's Panda update, released over a year ago, was designed to target low quality content. In June, Google pushed out two Panda refreshes. For those of you keeping score, we’re now up to Panda 3.8.
The original Panda update impacted about 12% of search worldwide and the refreshes in June impacted only about 1%. This is yet another reminder of the importance of online marketing diversification and producing quality content with the end user in mind. Wednesday, July 18 2012
Friday, July 13 2012
There's ALWAYS something new in social media! Thursday, July 12 2012
Tuesday, June 19 2012
The Google updates will keep coming, the rules will keep changing and we will continue to stress the importance of diversification.
Sunday, June 17 2012
Based on the sales of smartphones and tablets, mobile marketing has a bright future and is definitely something to consider when devising your marketing strategy.
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