Blog

Google's Panda update, released over a year ago, was designed to target low quality content. In June, Google pushed out two Panda refreshes. For those of you keeping score, we’re now up to Panda 3.8.

Note that a refresh is different from an update:

• An update is a change to Google's algorithm
• A refresh reruns the existing algorithm to catch any sites that are in violation. Unlike an update, it does not change the algorithm.

The original Panda update impacted about 12% of search worldwide and the refreshes in June impacted only about 1%. This is yet another reminder of the importance of online marketing diversification and producing quality content with the end user in mind.