Skip to main content


Tuesday, January 12 2016

Google’s Accelerated Mobile Pages (AMP) Project will roll out by February 2016. It means you have less than 20 days to prepare. So let’s have a quick look at what you should be doing:

What’s this Accelerated Mobile Page (AMP) Project?

The Accelerated Mobile Pages (AMP) Project is an open source initiative that has been created to provide fastest content browsing experience on mobile devices. If you are planning to opt for AMP, employ the following points: 

•    Do not keep forms on your page
•    Forget about JavaScript, as they are not allowed.
•    It's a prerequisite to have a stream lined version of CSS.
•    Interstitials shouldn’t pop up.

However, you will still have access to analytical data & ads. It's known as Diet HTML. Click here from your mobile device to view a demo of AMP. 

Opting for AMP will not only provide users a faster surfing experience, but will also please Google as they are very much obsessed by fast loading pages. And as a token of appreciation, Google will rank you higher!

AMP is basically for?

As of now it is mainly for publishers who were losing audience and thus, revenue due to slow loading pages. So if you are not a publisher or content is not a major part of your business, then you should wait and let the dust settle. But if users visit your website for the content, then opting for AMP is a no brainier.

How to create an AMP?

AMP’s are abridged versions of your current web-pages. WordPress does have one AMP plugin, but it's new and thus can lack on some aspects. So either you will have to wait or just do it the old fashioned way. But don’t worry, Google has published a step-by-step Guide to help you create your first AMP. 

Be assured that in upcoming days Google will try to simplify the process of making AMP because it's a highly ambitious project of theirs and they are really pushing it. Expect to see many plugins and new tools in the near future. Google has already added an AMP error reporting to Structured Data testing tool.

So it's up to you, if you want to be ahead from your competitors and have an exciting start to the New Year. If your answer is yes, then you should go for it. But if your business is not heavily influenced by content, which is very unlikely, then you can wait for a while and then start along with the rest of the world.

Some Expert Thoughts

Posted by: Andrea Shepherd AT 08:14 am   |  Permalink   |  Email