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Tuesday, December 09 2014
Lessons from Cyber Monday 2014

From a 2005 New York Times article: “The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.” December 1, 2014 marked the tenth anniversary of Cyber Monday.

According to “One universal trend emerged on Cyber Monday and throughout the holiday weekend: Consumers are browsing and buying more online with their mobile devices.” According to Custora, Mobile Shopping (ecommerce orders made on mobile devices) accounted for 21.9 percent of Cyber Monday orders. Email marketing drove 23.9 percent of orders.

The lessons are clear—make sure your website is mobile-friendly. Take the mobile-friendly test here. And, set up an email marketing campaign!

Posted by: Andrea Shepherd AT 01:43 pm   |  Permalink   |  Email