While the NFL was broadcasting its halftime extravaganza, YouTube hosted one of its own. YouTube’s show featured zany stunts (such as a guy jumping into a pool of cheese), fake Super Bowl ads and other entertainment provided by YouTube celebrities.
Said Suzie Reider, managing director of brand solutions at Google, “The halftime show falls in nicely with this huge theme for us, which is the notion of brands as creators and the commercial as content...When you’re an advertiser, your ad sits on YouTube next to a piece of content.”
Click here to read more about YouTube’s offbeat halftime show. Click here to learn about advertising on YouTube.