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Statcounter.com reports that mobile internet usage in the US grew by 73% in 2014, to reach 24.4% in August and mobile usage has overtaken desktop in several countries. Your website has to be user friendly, and in 2015, that means mobile friendly too. 

A website that is mobile friendly: 

• Avoids software that is not common on mobile devices, like Flash 
• Uses text that is readable without zooming 
• Sizes content to the screen so users don’t have to scroll horizontally or zoom 
• Places links far enough apart so that the correct one can be easily tapped 

Additionally, Google recommends making it easy for users to directly connect with you by simply tapping a phone number (click to call). 

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