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Google’s recent local search algorithm update has no official name; Search Engine Land calls it “Pigeon.” So we’ll go with that. 

According to a Search Engine Land report: “The new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. In addition, Google said that this new algorithm improves their distance and location ranking parameters. The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results.” 

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