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In December 2013, Facebook released Premium Video Ads, “designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past.” Nice...but not affordable for small businesses. 

Facebook video ads no longer require a Fortune 500 budget. With expanded video capabilities, small businesses can use Facebook’s standard video ads to “encourage people to engage more deeply with their brand and products is by adding a call-to-action inviting people to learn more and visit a destination of their choice, like a specific page on a website, after viewing the video.” 

According to an article on Adweek.com, internet video ads have higher impact than TV ads. Click here to read more. 

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