Thursday, June 12 2014
In 2006, CBS placed laser imprints of its logo and logos for some of its shows on 35 million eggs with slogans like “Crack the case on CBS” (for the show CSI) and “Scramble to win on CBS” (The Amazing Race).
New Zealand clothing store Suprette put indented plates on bus stop, mall, and park benches, so that when people sat down, the company’s advertising message “short shorts on sale” was imprinted on their thighs.
A Salt Lake City woman sold ad space on her forehead for $10,000. Karolyne Smith now has a permanent GoldenPalace.com tattoo across her forehead.
While unusual and creative ads placements can attract attention, online marketing campaigns are more targeted and, when properly managed, capable of tracking conversions and ROI. PPC Remarketing Ads are especially powerful for helping small businesses turn leads into conversions.