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Many companies use video to promote the brand, products and services. Some are taking it to the extreme, using pretty amazing cameras like the GoPro to demonstrate a product from the user’s point of view.

The GoPro camera was originally invented for surfers, to shoot the view inside the curl of a wave. But that was just the beginning. In the March 2013 edition of Forbes, Ryan Mac wrote: “The cinema-grade, panoramic, point-of-view footage that comes out of a GoPro transforms mere mortals into human highlight reels, without blowing a huge hole in the budget.”

Cameras like the GoPro let you get hugely creative, but a nicely produced video that highlights your company and your brand gives a strong boost to your SEO campaign. Video tends to be more engaging than text. And, video is a great way to add content to your website, attract organic traffic and build up your presence on YouTube.