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The Google algorithm for organizing websites on Search Engine Results Pages (SERP) is always changing, as are the rules and guidelines to follow.

An article on SEOMoz, an industry authority, makes the point that there is a fine line between being too paranoid about frequent Google updates and being too skeptical about their impact.

The moral of the story is to not obsess over the algorithm and worry over every little change. We believe you should have a balanced approach to your online marketing with a focus on quality content.

Our advice: Do not put all your eggs in one basket. Call us and we will help you diversify your online marketing strategy.