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Google+ recently introduced pre-approved Custom URLs to well known brands like +Toyota and +Coca-Cola. A custom URL is a short, easy to remember web address that links directly to a company's or a person's profile on Google+.

You want something short and sweet to put on your business card and marketing collateral. Right now only the largest brands can get Custom Google+ URLs but they will almost certainly open up the program to more brands and individuals in the future.

When you are selected, you will see an alert bar on the top of your screen that lets you claim your suggested URL. Keep your eye out for when Google opens up the program to your business... you don't want to have to settle for a second rate Custom URL.