Government Antitrust Officials Have a Few Questions for Google
As government antitrust officials have begun investigating Google, Eric Schmidt, former Google chief executive, is trying to reassure lawmakers on the Senate Judiciary antitrust subcommittee that the internet search company is not illegally abusing its power.
The antitrust argument stems from concerns about Google’s domination of and influence on search marketing. Competitors accuse Google of giving its own content top placement in its search results. As Google has expanded into products beyond search (maps, shopping, travel), competitors are growing more troubled.
Proving that Google is violating antitrust law will be complicated—the law was written long before the existence of the internet. Others have tried and failed to take Google down a notch; this may be the first real threat against Google’s reign! For now though, nothing has changed; our SEO campaigns will continue to target Google. SEO is still all about Google.