There Are Customers Waiting for You on Social Media!
When Facebook makes any change to its interface, you can expect plenty of complaints from Facebook users. And that’s just what happened a few weeks ago when Facebook introduced:
1. Subscribe Button that gives you a way to follow the content others are posting without actually becoming Facebook friends with them (similar to following somebody on Twitter),
2. Upgraded "Friends" List that allows you to easily organize your friends into groups, and
3. Real-Time News Ticker that feeds content based on the last time you checked in so you won’t miss important status updates and new photos.
These are just a few of the big changes and many more are coming. Yes, people complained, but they’re not really going anywhere. Most users have too much invested in Facebook, and love it or hate it, that’s where their friends are. Nevertheless, Facebook knows that it must stay fresh and continue building an emotional connection with users to hold on to its status as the social media leader.
Many businesses don’t think that their products/services are interesting enough to get a following on social media. How can a small hardware store, for example, get a following on Facebook? The first step is to get conversations going about related topics—offer tips on home improvement, decorating and gardening. Illustrate your postings with photos/videos of your products and services. Your products and services don’t always have to be front and center in the conversation.
If you need help figuring out how to get the social media conversation going for your business and how to generate leads from your social media campaigns, ask us. We can brainstorm ideas and get your campaign up and running. The data from your social media campaigns will be reported on your dashboard, alongside your other search marketing campaigns