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Thursday, September 15 2011

Social Media Is Not Just for Kids
Social Media Is Not Just For Kids

Social media sites have a tremendous appeal to teenagers and young adults but what about the older crowd? In 2005, about 5% of U.S. adults were using social media. Last year, that number exploded to 61% and this year, 65%. The largest segment of recent growth is senior citizens. 30% of adults ages 65 and older say they now use social-networking sites.

Many small businesses attempt to attract customers on “free” social media sites but find it costly in terms of time. If you want to see results from a social media campaign, you must have a strategy and goals that will help you measure your return on that investment of time. If you’d like our advice on social media marketing, give us a call.

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