Bing: One Year Later
In August of 2010, Yahoo and Microsoft combined their resources in a new search engine called “Bing.” Many in the search marketing community were anxious to see how this would impact Google’s domination of the industry. So what’s the damage? One year later, Google’s U.S. market share is down from 71% to 65%. Bing’s share grew 4%, from 24% to 28%. In March 2010, Microsoft’s CEO, Steve Ballmer said, “Tomorrow’s goal is to gain a few points, a tenth here, a tenth there, and just keep working and working.” Slow, steady growth is their goal and after one year, it looks like they’re on the right path.
People who do pay-per-click advertising should max out their budget on Google—that’s where the traffic is. Bing hasn’t changed that. Bing is a viable service to add for high budget campaigns. If you’re interested, we’d be happy to advise you on PPC for your business. You may even want to consider a retargeting campaign. You’ve probably noticed ads following you as you surf the web—that’s retargeting. Let us know if you have any questions about PPC advertising.