Google’s Big Investment in Local Search
Last week, Google acquired Zagat (perhaps the first restaurant review guide to rely on crowdsourcing) for a reported $125 million. Established in 1979, Zagat originally published reviews of local restaurants and later added reviews of other local businesses such as movie theaters, nightlife and retailers. Google estimates that about 20% of its daily searches are for local businesses and when mobile search is factored in, the percentage is even higher. Local online advertising is a very lucrative and rapidly growing market.
All of this tells us two things: local search is hugely important for every business and your business must have a presence on local search if you want to be competitive. Our Local SEO Service helps you maximize your exposure in local directories and map sites, including Google Places, Yahoo Local, Bing Local, Yelp and many more. We make sure your listings are optimized so that your business gets noticed on mobile devices too.