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Saturday, December 15 2012
 Just in time for the Holiday shopping season, Bing unleashed an ad campaign attacking Google for its switch to a pay-to-play system for listings in Google Shopping.
Posted by: admin AT 08:33 am   |  Permalink   |  Email
Thursday, December 13 2012
 88% of searches are still done on desktops. Growth in search, however, is being driven by mobile phones and tablets.
Posted by: admin AT 07:40 am   |  Permalink   |  Email
Saturday, November 24 2012
 YouTube just added “Time Watched” reporting to YouTube Analytics. Videos that receive the “most watched time” are now being rewarded with a better Google ranking.
Posted by: admin AT 02:53 pm   |  Permalink   |  Email
Wednesday, November 21 2012
 Google has unleashed another in a series of updates that are aimed at providing search engine users with a better experience. The Exact Match Domain update (or EMD) aims to decrease the occurrence of low-quality “exact-match” domains in the search engine results page. 
Posted by: admin AT 03:51 pm   |  Permalink   |  Email
Saturday, November 17 2012
 Facebook is under the gun to demonstrate value to marketers and advertisers. Lately the social giant has been pushing its various marketing capabilities, including Facebook permissions.
Posted by: admin AT 08:49 am   |  Permalink   |  Email
Friday, November 16 2012
 Google Tag Manager lets you add and update your website tags, easily and for free, whenever you want, without commandeering the IT folks’ time.
Posted by: admin AT 02:47 pm   |  Permalink   |  Email
Tuesday, October 30 2012
I speak with clients all day long, and a great deal of the time that I spend on the phone each day is spent discussing lead generation for their insurance agency and ultimately, search engine optimization (SEO).  

The hardest part of the conversation comes when I start to explain that SEO is a marathon, not a sprint!
Posted by: Andrea Shepherd AT 11:06 am   |  Permalink   |  Email
Friday, October 26 2012
First, we'll start off with the basics. What is an auto responder? 
This short video explains what they are and how they work. 
Posted by: Andrea Shepherd AT 08:45 am   |  Permalink   |  Email
Tuesday, October 23 2012
Optimizing your website for the search engines is extremely important. 
Here are 5 sneaky ways to optimize your website for the search engines:
Posted by: Andrea Shepherd AT 03:13 pm   |  Permalink   |  Email
Friday, October 19 2012
 Lately, “Authorship” and “AuthorRank” have been hot topics, but what do these elusive words really mean? It means that you can link your content to your Google+ profile. 
Posted by: Andrea Shepherd AT 08:02 am   |  Permalink   |  Email

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