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When it comes to ads, relevance plays a vital role. Google has provided many tools that help advertisers ensure that they are targeting the right people. They just have to evaluate the quality score & it’s components. Recently Google has launched seven new quality score reporting columns. 

The biggest highlight is that advertisers will now be able to access the historical quality score data.  This data will be available via 4 new columns “Qual. Score (hist.),” “Landing page exper. (hist.),” “Ad relevance (hist.)” and “Exp. CTR (hist.)

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Keep in mind that they only reflect the last known score for the selected date range.

Also, you can segment data by day and see how end of day quality score changed over time.

Also, the new columns will display breakouts for: 

• Expected Click-through Rate
• Ad Relevance
• Landing Page Experience

When it comes to traveling, pre-planning can make all the difference. Most important of them all is booking a good hotel. It really takes a lot of efforts to find a good hotel within your budget. Google is planning to make it a bit easy. 

Google is planning to roll out a new Hotel Review Interface. The new interface provides more detailed information about the hotel including cartoon like graphics that will show how other guests have rated their specific amenities.  Also, there will be a collection of third party reviews to increase the credibility. Google will also provide an option to easily filter the hotels based on their reviews. 

Here's a screenshot of the new interface.

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Google has recently published a blog stating that those who are leveraging guest post as a link building technique should reconsider their strategy. They are specifically focusing on the spammy links, that are tagged as guest post, contributor post, partner post, etc.

Below is the list of things that you should avoid according to Google: 

• Stuffing keyword-rich links to your site in your articles.
• Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.
• Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.
• Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).

As of now, Google has just warned those who are using these techniques, and they are not taking any actions. But as we all know, all the warnings are followed by a mass initiative to counter it. So in case you are employing these techniques, then you might want to reconsider it. Review all the posts, links and remove those who might cause problems in the near future.

How to future proof your websites

Link Diversification – Sites performing well in Google have good link diversity. Build backlinks / citations from diversified sources such as:

• Local and niche business search engines, directories and review sites
• Informational content sites
• Guest blogs
• Press releases
• Videos
• Infographics
• Coupons
• Image sharing sites
• Social profiles
• Q&A sites and more.

Since Google prefers a diversified link profile, we recommend getting links from these sources. 

Different Class C IPs – Having different Class C IP address for your backlink sources definitely helps with SEO rankings. 

Maximum Uptime - Since our network of sites are hosted with premium hosting plans, there are minimum chances of website downtime. Again, we are notified immediately of such instances which helps us get the sites back on track.

Different Domain Registration – Not only Class C IPs, having different registration details also helps. 

Different Registrant Details – Google itself being a Registrant, it has access to the Whois information of domains at a global level. 

Penalty Detection – All the sites within our network are included and verified in Google Search Console (formerly Google Webmaster Tools). We constantly monitor all websites and make sure they are free from any Google Penalties. 

Fresh Content – Google loves fresh content. Since the content is updated on almost a daily basis, this ensures that the websites are indexed frequently and pages are latest pages are included in the Google database.

Google is big, like really big, like civilization level big! So when a company this big introduces something, even the most apathetic person gets excited. And this year at annual I/O, They introduced a lot of cool new things, but the one that got everyone’s attention was the “Google Lens”. 

Although there have been several unsuccessful attempts in the past to launch the same technology, this time it looks that the image recognition technology will finally be able to take off. Since the Google’s AI has become more sophisticated, it seems that now the Camera lens can be used in many more ways than just taking the selfies.

The main highlights of the Google Lens are: 

Business Details: Just point your mobile camera at store fronts and Google will provide you with knowledge graph and other vital details about that business. 

Connect WiFi: No need to manually enter the password, just click an image of the default username and password and your phone will automatically connect to the WiFi.

Image Recognition: Now you can get results based on what you are seeing. Just take a picture of the flower you want to know more about, and Google will provide you with all the details.

Exciting, isn’t it! Here’s the video.