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In December 2013, Facebook released Premium Video Ads, “designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past.” Nice...but not affordable for small businesses. 

Facebook video ads no longer require a Fortune 500 budget. With expanded video capabilities, small businesses can use Facebook’s standard video ads to “encourage people to engage more deeply with their brand and products is by adding a call-to-action inviting people to learn more and visit a destination of their choice, like a specific page on a website, after viewing the video.” 

According to an article on Adweek.com, internet video ads have higher impact than TV ads. Click here to read more. 

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In 2006, CBS placed laser imprints of its logo and logos for some of its shows on 35 million eggs with slogans like “Crack the case on CBS” (for the show CSI) and “Scramble to win on CBS” (The Amazing Race). 

New Zealand clothing store Suprette put indented plates on bus stop, mall, and park benches, so that when people sat down, the company’s advertising message “short shorts on sale” was imprinted on their thighs. 

A Salt Lake City woman sold ad space on her forehead for $10,000. Karolyne Smith now has a permanent GoldenPalace.com tattoo across her forehead. 

While unusual and creative ads placements can attract attention, online marketing campaigns are more targeted and, when properly managed, capable of tracking conversions and ROI. PPC Remarketing Ads are especially powerful for helping small businesses turn leads into conversions.

Until recently, most magazine publishers refused to place ads on a magazine’s cover. According to Adage.com, “The industry’s major players have until now almost entirely resisted pressure to sell cover ads... the real estate is thought of as the editor’s first and best statement to readers, one that should be presented without interference from an ad. The influential American Society of Magazine Editors also advises its members to avoid the practice.”

This month, Time and Sports Illustrated ran Verizon Wireless ads on the cover—not a cover wrap or a sticker, but an actual ad. Most readers probably missed it because it’s very tiny. 

Adage.com also reports that Time Inc., has pitched media buyers on ads that would run across the bottom of its magazines’ covers and is also shopping around a “native placement” ad for the table of contents. (The table of contents is usually considered off-limits to ads.)

Considering the rapid decline of print media advertising revenue, it’s pretty amazing that any part of a magazine is still off limits to advertisers. Especially when... 

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I get asked this question alot... "How do I add admins to my Facebook Business Page?" - so, it just made sense to go ahead and produce a video that quickly and easily shows you, step by step, how to do it.