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Many companies use video to promote the brand, products and services. Some are taking it to the extreme, using pretty amazing cameras like the GoPro to demonstrate a product from the user’s point of view.

The GoPro camera was originally invented for surfers, to shoot the view inside the curl of a wave. But that was just the beginning. In the March 2013 edition of Forbes, Ryan Mac wrote: “The cinema-grade, panoramic, point-of-view footage that comes out of a GoPro transforms mere mortals into human highlight reels, without blowing a huge hole in the budget.”

Cameras like the GoPro let you get hugely creative, but a nicely produced video that highlights your company and your brand gives a strong boost to your SEO campaign. Video tends to be more engaging than text. And, video is a great way to add content to your website, attract organic traffic and build up your presence on YouTube.

Not a virtual barge, a real barge, docked in San Francisco Bay. A second one has been towed into Portland Harbor, Maine and reportedly, two more are under construction.

As with all things Google, there’s plenty of mystery because Google isn’t saying much. On November 6th, Google released this statement: “Although it’s still early days and things may change, we’re exploring using the barge as an interactive space where people can learn about new technology.”

The barges are owned by a company called By and Large, LLC, which appears to be a front for Google. It has not gone unnoticed that the name of the fictional company in WALL-E, the animated film about a robot who is designed to clean up a futuristic waste-covered Earth, is Buy N Large. For more insight, read Google’s crazy barge scheme: Your complete guide.

Twitter’s IPO price was set at $26 per share, valuing the company at $18.34 billion. Trading began on November 7th with the price rising to a high of $50, then closing at $44.90. At the end of the first day of trading, Twitter was valued at $25 billion! Keep in mind, this is a company that has never turned a profit and posted a loss of nearly $65 million for its most recent quarter.

Twitter has become part of the global culture with 230 million users tweeting, retweeting, following and lurking. How often do you hear a respected news anchor report on a tweet from a politician, celebrity, or even the Pope? And the hashtags—some people actually write and speak in hashtags! Whether we actively use the service or not, Twitter affects us.

Mark Mahaney, an analyst at RBC Capital Markets said, “When people use Twitter they are following certain people, they’re searching for specific information. There are powerful marketing signals that are almost Google-esque, something that Facebook doesn’t really have.” Google-esque?? We’ll see if Twitter joins the ranks of Google, in terms of profitability. In an interview with CNBC, Twitter CEO Dick Costolo said, “There’s nothing structural about Twitter that prevents us from having the kind of margin profiles of our peer group.” Read the interview for more on Twitter’s plans for the future.

Click here to learn how to use Twitter’s new custom-timeline feature and click here to read about advertising opportunities on Twitter.