BlogWednesday, August 29 2012
System Update 4.40We are currently updating all systems to include some new and exciting features!Button componentAdd link buttons to your pages. NOTE: buttons style may change when you view your site with different web browsers.Linked list componentUse the updated link list component to easily create linked lists with sections. The links component also supports the button styles and has a horizontal display setting.Design
Misc updates
Overlay/popup windowUse the new overlay/popup component to display site content in a popup/overlay window on your website.
To create a popup/overlay box edit any page. Click the add button and choose the popup overlay component from the design/layout menu.
Mobile websiteIt is now easier to setup your website for mobile devices. With the new mobile content options enabled, your main website pages are adjusted to fit better on mobile devices.
The mobile adjustments do not guarantee that all pages will fit on mobile, but it can help your site work better on mobile devices. Your content is adjusted by stacking page sections instead of displaying them side by side. Other multi-column areas are displayed vertically as well.
To enable main website mobile display, go to the mobile settings area.
Friday, August 17 2012
Digg has been repurposed for the needs of users in 2012. A Digg score is given to a website based on users’ Diggs, or votes for the content. Digg is also incorporating the number of Facebook likes and Tweets into their process for scoring webpages. The pages with the highest Digg scores will be featured most prominently on Digg.com. What does this mean for you? Digg scores may join the ranks of other prominent social signals that search engines take into account when ranking webpages. Only time will tell if Digg will truly become a force to be reckoned with, but we are paying close attention to the advancements Digg makes and will continue to keep you informed.
Friday, August 17 2012
Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video. Making a creative and compelling video is a powerful way to market your business. After completing your finished product, how do you go about ensuring that YouTube browsers find your video? For starters, you'll need an enticing title that calls potential viewers to action. Take the time to do some keyword research. YouTube allows you to include 'descriptive tags'--You'll want to take advantage of the opportunity and include at least 10 keywords here. We'll also let you in on a well-kept secret about YouTube...Google transcribes YouTube videos and they use these transcriptions to rank your videos. Well that sounds convenient...except for the fact that they don't always get it right. If you want your video to rank well, transcribe it word for word.
YouTube also factors in social signals. Are people commenting on your video? Even better, are they submitting video responses? Are people tweeting, liking, mentioning your video on Google+? These social signals carry significant weight as well.
Did you know that you get even more points from YouTube by submitting good stuff often? Keep your YouTube channel relevant and consistent.
If this seems like an awful lot to execute, it is. Let us help you take your video from first-rate to first-rank.
Friday, August 17 2012
Google is constantly updating its search algorithms. SEOMoz recently launched a metric and website, appropriately dubbed Mozcast, to track the frequency and level of changes. Search engine marketing is all about optimizing your website so that Google can find your content, think 'this is great stuff!' and put it on the first page for your prospects. Mozcast is a great tool for determining whether ranking changes you see are systemic or, happening only to you. In these 5-day and 30-day Mozcast reports, changes are portrayed in terms of the weather. A hot and stormy day means that Google is changing rankings!
If we notice your ranking is falling...and the Mozcast is Cool with Clear Skies, we’ll know that your campaign changes are not due to Google making changes, but rather, we need to pay close attention to your specific campaign to get you back on top, where you ought to be.
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