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Vero, the new social media app is luring social media users.

What Is Vero?

Vero is a new entertaining app for the social media lovers who are fed-up from Twitter, Facebook, and Instagram and looking for something new. It has gained a lot of popularity and is nearing, three million registered users. The app allows the users to post and share movies, books, places, photos, links, etc. 

What’s Unique About Vero?

The unique thing about the app is, it has no ads & no algorithm. It shows you post in chronological order. Vero aims to provide its users with an uninterrupted experience by making it advertising free. People around the globe are loving this simple approach to social networking.
 
Who Should Try The App? 

You can try Vero, if you want to experience something new. Instagram, Facebook & Twitter use sophisticated algorithms to show you content, whereas, this app simply lets you view content in chronological order. 

Initially, Vero announced that the app is free only for the first one million users. But, due to enormous boost in popularity, they decided to extend the “Free Offer”. But eventually, the company wants to charge a subscription fee. The company says, “We made our business model subscription based, making our users our customers, not advertisers.”
 

There are many factors that influence a sites ranking on voice search results. To figure out which factor is most important, Backlinko conducted an extensive analysis.

Here are the findings: 

1. Page speed is crucial. Most of the results were from fast loading pages.
2. Domain authority is of absolute importance.
3. Content that ranks well on the desktop also ranks well on voice search. 
4. Surprisingly, Schema is not that important factor as only 36% of sites that ranked well on voice search results were using schema. 
5. 41% of Voice search results came from featured snippets. 
6. HTTPS is an absolute must.

This research debunked the myth that Schema is of absolute importance. And also made it clear that page speed is CRUCIAL. All the results that listed well on voice search were almost 2 times faster than traditional pages.

Google’s reliance on domains with high authority for providing voice search results comes from the tendency that they “may” provide higher accuracy as compared to domain’s with less authority. But it is possible that they will come up with a more sophisticated approach for the same in near future. 

The research also shed some light on the importance of long-form content. People speak more words that they type, so it's natural that pages that use comprehensive content will reign supreme in this area. 

However, you don’t have to specifically optimize your site’s content for voice search, writing in-depth content will suffice the need. 

On a side note, the virtual assistants are on the rise. So the marketers who are willing to offer their clients with latest digital marketing should take these platform seriously.