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Google has finally opened its Google+ social network to businesses. Until a few days ago, connections on Google+ were people to people. That didn’t stop some businesses from trying to use Google+. Many of them were shut down amid much controversy. It appeared to many that Google’s approach to removing business profiles was random and unfair because some businesses were removed and others were not.

The new business program is called “Google+ Pages.” You can create a page in one of five categories: (1) Local Business or Place, (2) Product or Brand, (3) Company, Institution or Organization, (4) Arts, Entertainment or Sports, and (5) Other.

Keep in mind that Google+ Pages is a social platform, much like Facebook, and setting up a page doesn’t do much good if you don’t have measurable goals. Keeping up with the new tools, settings and frequent upgrades to social media sites is a job in itself. We offer a Social Media Marketing Service and can develop a custom social media campaign for you. Let us know if you have questions about using social media for your business.

According to a recent industry report, SEO is #1 when it comes to generating leads. The report is based on a survey of over 500 marketing professionals. 53% of all participants said SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media.

We’re not surprised. Most of our clients get significantly more leads from SEO than any other online channel. We get great results from PPC and Social Media campaigns too and that’s because we set and measure goals. We’d be happy to give you recommendations on PPC and/or Social Media for your business.