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YouTube just added “Time Watched” reporting to YouTube Analytics. Videos that receive the “most watched time” are now being rewarded with a better Google ranking. If you want your video to rank highly, you should most certainly concentrate on making your videos more entertaining and informative than ever before.

The new analytics will also help you to better evaluate the performance of your videos and overall channel. In its attempt to crack down on businesses who pay people to click on their videos, YouTube may have to start cracking down on the cheaters who pay people to click on their video and watch!