Blog

Facebook is under the gun to demonstrate value to marketers and advertisers. Lately the social giant has been pushing its various marketing capabilities, including Facebook permissions. Facebook Permissions is a Facebook feature that allows the social network and businesses that use Facebook for marketing to collect information about users.

If you’re not already, it may be time to dig into social media. You can use Facebook to acquire more specific information about Facebook fans/likes to set up targeted email campaigns. Use social media and email marketing together to build, analyze and nurture leads.